Frequently Asked Questions

A social media manager is responsible for managing social media for multiple clients, brands or businesses. This includes a wide range of responsibilities such as creating social media strategies, crafting content, analyzing performance, social listening, community management, and sometimes even customer service. As your dedicated SMM, I plan organic and paid campaigns, develop content strategies, and continually adapt to the ever-changing algorithms. Social media managers are also commonly referred to as digital marketing managers, community managers, or brand creators. For small businesses, it is typical to hire one freelancer who is a "jack-of-all-trades" social media manager. This requires me to be a versatile marketer, capable of managing everything from strategy to content creation. This includes photography editing, writing strategic captions that include keywords, researched hashtags, audio, analytic reviews, and everything in between.

Refined Design Studio has experience working with clients in a range of industries, including travel, restaurants, excavation, photography, service providers, retailers, bakery, and lending.

Branding is the identity and story of a company that sets it apart from competitors. It clarifies what a company stands for, and it encompasses the overall experience a person has when interacting with a business. Branding is not the same as marketing, but both are essential to a successful business and must work together. Branding is important as it influences purchasing decisions, creates an identity for the business, helps customers remember it, boosts advertising and marketing efforts, and builds employee support.

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